Startup software partnerships, content that actually converts faster | Tetiana Kobzar from Diversido
Description
Meet Tetiana Kobzar, founder of Diversido, a development partner helping startups launch engaging products across mobile and web. In this episode, Tetiana shares how her team supports early-stage founders with UX design, testing, and end-to-end delivery while focusing on verticals like IoT, edtech, and healthtech. You'll learn why word of mouth still drives most qualified pipeline, how "help-first" content born from real client questions outperforms keyword-chasing blogs, and why she's doubling down on brand, demand, and a smarter website revamp. Tetiana also unpacks favorite learning sources and behavioral design takeaways that shape better product and marketing decisions. Practical, honest, and immediately applicable for founders and marketers.



